About Pete Ward

Hi, I'm Pete Ward From Pete Ward TV

Coach, Speaker, Author, Broadcaster

As a marketing coach and strategist I help you connect your marketing to your sales. I do this through helping you find HOT LEADS, your ideal customers and clients that are in what I like to call “the ready to buy” phase of your pipeline.

With over 25 years in the I.T. industry I stumbled into broadcasting, marketing and sales. Always one for reinventing myself, I took it as an opportunity to learn and grow. And now I’m ready to help you and your business grow too.

Once I learned that I could reach the world with anybody’s message, I set about building a studio and cultivating audiences across many different business verticals. I utilise multi platform and multi channel strategies to reach as many people as I can with your message.

Now I’m bringing you my HOT LEADS FORMULA that will enable you to connect your marketing efforts directly to your sales outcomes.

How Did I Get Here

My Journey Of Learning

"Who you are today does not define who you can become tomorrow."

That quote’s printed on the T-shirt I wear when I speak at events because it perfectly captures my story. I didn’t take the traditional path. I left school with no qualifications and little direction. At one point, I was a struggling musician on unemployment benefits in New Zealand, chasing the dream of building a recording studio. While troubleshooting a sound card for that studio in 1996, I discovered I loved working with computers more than my “music career” and I discovered Linux—and a whole new world opened up.

That moment sparked a love for systems, tech, and learning that changed everything. I became a self-taught Linux expert, enrolled in a Level 4 computing course, and worked my way from network admin in a primary school to founding my own company installing Linux in schools and businesses. Eventually, I joined a national education provider, where I helped over 12,500 second-chance learners get access to virtual education and technology.

That journey taught me a powerful lesson: Your past doesn’t define your future. Growth and learning are always possible.

What I Do Now

Marketing Coach And Strategist

Connecting Marketing to Sales With Your Ideal Audience

Today, I wear many hats—broadcaster, strategist, educator, speaker—but everything I do connects to one simple mission: helping people grow through better marketing, smarter systems, and aligned sales strategies.

I’m the creator and host of Pete Ward TV, a platform that showcases entrepreneurs, creatives, and thought leaders through live streams, interviews, virtual events, and on-demand content. I use digital broadcasting and storytelling to elevate personal brands and amplify their reach.

I also work as a marketing strategist and trainer, specialising in turning traditional business models into virtual, scalable, content-driven engines. Whether I’m building campaign strategies, delivering training workshops, or helping a team find their brand voice, my work always sits at the intersection of growth and learning.

One of my key frameworks is the 6 Rs strategy, where I help clients get the right message, in the right content, to the right people, on the right platform, at the right time—and for the right price. I combine this with systems thinking, virtual tools, and strong storytelling to deliver long-term, measurable results.

In short, I help businesses go beyond the noise. I help them create meaningful content, build trust, and spark real engagement. And because I’ve walked the road from second-chance learner to successful entrepreneur, I know how to meet people where they are and guide them to where they want to go—digitally, strategically, and authentically.

How I Can Help You

Connect Your Marketing To Your Sales

With My Hot Leads Formula

My mission is simple: to help you get hot leads

The kind that are not only interested but ready to engage, take action, and buy.

For too long, marketing and sales have been treated as separate worlds. I bring them together with a systems-thinking approach that aligns your message, your content, your platforms, and your sales process.

At the core of this is my 6 Rs Framework:

The Right Message – Your story and value clearly defined
In the Right Content – Whether it’s a webinar, livestream, podcast, or post
To the Right People – Your most aligned, ready-to-buy audience
On the Right Platform – Where your people are actually spending their time
At the Right Time – When they’re most open to your message
For the Right Price – With a smart balance of organic and paid reach

This is where my Hot Leads Formula kicks in. It’s a results-driven process that uses a combination of content strategy, lead magnet creation, conversion-focused messaging, and follow-up systems to move people from being cold contacts to warm conversations—and finally, to hot leads.

I use digital tools like:

Lead-generating livestreams
Interactive webinars
Podcasts
Value-packed downloads
Strategic call-to-actions and follow-ups
Cross platform advertising
Meta (Facebook and Instagram), Youtube, LinkedIn, TikTok, Spotify, Apple Podcasts and more

The goal? To create a predictable system for attracting leads, building trust, and making sales easier and more authentic—without chasing or spamming.

Whether you’re launching a new offer, running a virtual event, or building your authority as the face of your brand, I help you connect the dots between what you say, how you show up, and how you sell.

If you’re ready to stop guessing and start growing, I’d love to show you how this formula can work for you.